hospomag

Hospitality Magazine: Fratelli Famous – the case for brand diversification.

The build-your-own notion isn’t a foreign one to Australians — think Subway and Mero Mero. But when it comes to custom pizzas, the closest you get is adding jalapenos to a supreme. The US is flooded with lucrative fast casual pizza restaurants that put the power in the customers’ hands, which is why Rockpool Dining Group was keen to emulate the concept on a local level with Fratelli Famous.

Read Annabelle Cloros’s full article, featuring Fratelli Famous on Hospitality Magazine