Fratelli Fresh unveils huge harbour-side food and dining emporium
Monday, 21 May 2018: Fratelli Fresh opens a vibrant Italian food and dining emporium this week in the heart of Darling Harbour, offering breakfast, lunch and dinner options, as well as a destination for all occasions.
Opening at 7am on Friday, 25 May, the flagship Fratelli outpost is located below the International Convention Centre Sydney Theatre, opposite the Chinese Gardens, and accommodates over 550 customers. A 100-seat beer and wine garden brims with citrus and olive trees and offers a front-row view of the busy harbour-side precinct.
Serving house-made Neapolitan pizza, pasta, gelato and rotisserie-roasted meats, the menu showcases premium produce from local partners, including Vannella Cheese, Salumi Australia, Sonoma Bakery, Mecca Coffee, as well as Italian hero brands, Baci chocolate and Campari, and iconic American craft beer pioneer, Goose Island Beers.
The first 2500 customers to buy a coffee, specially blended for Fratelli by cult roaster Mecca, will receive a complimentary Fratelli Fresh KeepCup, entitling them to $1 KeepCup coffee for the first 30 days. Breakfast customers will also receive $1 coffees for the first 30 days. Fratelli KeepCup holders are entitled to $2.50 coffees thereafter. Mecca is also providing specialised nitro coffee on tap, a cold, frothy brew infused with nitrogen gas.
Every time a customer purchases a drink in the first month they will go in the draw to win one of four bright red Scomadi scooters. One winner will be drawn at 6pm every Friday, over the first four weeks.
A Meet the Maker calendar of complimentary tastings featuring Mecca, Sonoma, Vannella Cheese, Ross Hill Wines, Campari and Goose Island Beers spans the launch weekend of Saturday, 26 May and Sunday, 27 May, with performers adding some live vibes to the opening days. See the full opening weekend program here.
The 1,100 square-metre, light-filled emporium has an industrial feel, with flashes of Fratelli Fresh signature red and white. The vast space is sectioned into a number of interactive dining spaces, live cooking stations, and bars. Diners order and pay at designated areas and their meals are delivered to them.
Rockpool Dining Group Chief Executive Officer Thomas Pash said Fratelli’s first food and dining emporium offered something special for everyone, at any time of the day.
“We’ve designed it to be a very interactive and immersive space, with menus that cover every meal of the day, accommodate theatre-goers in the ICC, customers looking to grab and go, and those who wish to enjoy a picnic nearby,” Mr Pash said. “There is a fantastic calendar of workshops, classes and tastings led by Fratelli chefs and our premium partners, who bring some exclusive offerings to our first emporium.”
Fratelli Darling Harbour offers a convenient grab and go selection of Sonoma breakfast toast and pastries, fresh salads, pastas, and Roman-style pizza by the slice. Slow-cooked, spit-roasted meats, including porchetta and lamb shoulder, take the rotisserie lunch menu and fresh-cut Sonoma sandwich selection to the next level.
The emporium is home to a decadent dessert bar and cioccolateria, featuring treats such as tiramisu, tortas, panna cotta, biscotti, sfogliatella, hand-made truffles, chocolate bars and cannoli with three flavours of filling: salted caramel, ricotta and chocolate, all created by Italian Head Pasty Chef, Riccardo Falcone. A gelato bar stars 15 flavours, including Snickerone, caramelised fig and mascarpone, almond, Nutella, and mint choc chip.
Take-away enthusiasts can select from the whole menu and meals can be delivered by Uber Eats and Deliveroo.
Fratelli Fresh Darling Harbour has added a little pizzazz to the drinking experience with Australia’s first Campari Bar that showcases an impressive line-up of cocktails, including seven spritzes and six negronis available on tap. A tap takeover by Goose Island will see an evolving six beers by the iconic brewery flowing through the venue and heralds Fratelli Fresh as the exclusive Australian partner to showcase a broad range of its craftmanship.
Another premium partner is Ross Hill Wines from Orange, NSW, which serves Fratelli’s cool-climate house wine. The wine list includes five whites, five reds and one rosé by the glass and carafe. Over 80 Australian and Italian wines by the bottle are showcased in the on-site vinoteca, ready for purchase and to be enjoyed with a meal.
The venue boasts an adult-skewed games corner, including ping pong, jenga, shuffleboard and foosball. An events calendar is packed with gastronomic experiences, including pizza, pasta and cocktail masterclasses, coffee workshops, and tastings with key partners.
Daily food and drink specials include all-you-can-eat classic pizzas on Tuesdays, $20 carafes of wine on Wednesdays, $20 endless antipasti boards on Thursdays, and a daily happy hour of $5 espresso martinis, negronis, spritzes, house beers and wine, alongside $5 classic pizzas. See the full list of daily specials here.