Urban Purveyor Group to launch five Sydney restaurants in August

Wednesday, 29 June 2016:

Urban Purveyor Group is bolstering its position as the country’s largest and fastest growing restaurant group with the rapid rollout of five new venues in Sydney in August.
The casual dining group is expanding its footprint to the bustling Westfield and World Square shopping and dining precincts in the CBD, bringing innovative new offerings and family favourites to the fast-casual dining space.

The Group will bring three restaurants to Westfield Sydney: Fratelli Fresh, the first Fratelli Famous pizzeria spin-off of the much-loved Italian group, as well as one of three Saké Jr. restaurants that will open in Sydney and Melbourne in August. The casual dining triumvirate will open on Level 5 of the shopping centre, bringing the first dual Fratelli offering to Sydney diners. Lovers of Italian cuisine will have the option to dine in at Fratelli Fresh, or build their own gourmet takeaway pizza at the adjoining Fratelli Famous counter.

Fratelli Famous customers will choose from two sizes of pizza, personal and large, and three hand-stretched doughs – a 48-hour, yeast fermented crust, a thin-crust natural fermented sourdough, and a thin and light gluten free option. Over 30 possible toppings will be available, including a selection of sauces, six different cheeses, over a dozen different proteins such as apple-wood smoked bacon, Sicilian anchovies and boiled organic free-range egg, and a variety of vegetables, including sweet and smoky caramelised onions, heirloom cherry tomatoes and marinated baby eggplants.

A custom-made wood fire and gas combination oven will deliver first-class, piping hot pizzas in about 90 seconds. Signature pizzas, salads, house-made gelato and milkshakes will also be available.

The adjoining Fratelli Fresh will be the seventh in the fold, opening hot on the heels of the first Melbourne outpost at 7 Alfred Place, which is scheduled to launch in July. The light-filled Westfield venue will boast dining for close to 200 guests, including seating at an inviting bar, counter dining overlooking the kitchen and pizza oven, and a private dining room. Customers will also be able to buy hampers, Fratelli Fresh wine and Urban Brewing Co. beers. An Italian breakfast menu will be available and the restaurant will be open through to dinner, seven days a week.

Neighbouring Saké Jr., with a bright splash of yellow and complementary black decorative touches, will cater to active, busy and healthy lifestyles by offering Saké Restaurant & Bar classic dishes in a grab and go format, as well as built to order noodle and rice-based bowls that showcase Saké’s signature flavours with a Korean twist. A range of healthy cold press juices, smoothies, nut milks, chilled tea and coffee and pour-over coffee will also be served.
Also in August, Urban Purveyor Group will bring fun-filled Italian and Bavarian casual dining to World Square. A second Fratelli Famous pizzeria will be joined by The Bavarian, a fast-casual, counter service version of the Bavarian Bier Café that will offer a range of classic dishes, burgers, fresh pretzels, hot dogs and salads, as well as over 40 German and Australian beers, including a formidable craft selection.

The Bavarian and Fratelli Famous dual destination will feature a double shopfront with bi-fold windows and doors, motorised glass louvres, multiple televisions, and a sizeable al fresco dining area and beer garden. The venues will appeal to city workers looking for a casual lunch and after-work bite, as well those looking to refuel during shopping excursions.

Urban Purveyor Group Chief Executive Officer Thomas Pash said August will mark an important milestone for the group, with five new outlets opening within the month, including three exciting, fast-casual, counter service venues and another full-service Fratelli Fresh.
“We’re really looking forward to launching Fratelli Famous, Saké Jr and The Bavarian, which have been many months in the planning,” Mr Pash said. “Expanding in the fast-casual space via our already much-loved Fratelli Fresh and Saké restaurants and our popular Bavarian Bier Cafés and bringing new, highly-scalable offshoots of these to the restaurant sector is a strategic imperative for the business as we look to double in size over the next two years.”

In addition to its expansion in Sydney, Urban Purveyor Group will open three new venues in Melbourne over coming months. The Cut and Fratelli Fresh will move into The Alfred at 7 Alfred Place by the end of July. A Saké Jr. will open at 555 Bourke Street, and another at St Collins Lane shopping centre, in August.

For media enquiries contact Rachel Lebihan: 0438 701 573 | RLebihan@urbanpurveyor.com



About Urban Purveyor Group

Urban Purveyor Group is the largest restaurant and dining group in Australia, with 26 award-winning dining and entertainment venues, revenues in excess of $200 million and 2000 employees. With many new venues and concepts in progress, Urban Purveyor Group plans to double in size in the next 24 months. Urban Purveyor Group’s dining and entertainment brands include El Camino Cantina, Fratelli Fresh, Ananas Bar & Brasserie, The Alfred, The Cut Steakhouse, Saké, Saké Jr. and Saké Live, Bavarian Bier Café, Munich Brauhaus, The Argyle and Urban Events Venues & Catering. Additionally, the Group’s vertically-integrated model includes Urban Fine Foods, Urban Beverage Imports and Urban Brewing Co. Urban Purveyor Group is owned by Quadrant Private Equity, one of Australia’s leading Private Equity firms.

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